12 roofing social media post ideas that bring in local jobs
By the PostRoof team · Updated
The roofing posts that bring in local work show your real jobs: a before and after of a finished roof, a job tagged with its neighborhood, and simple storm checks after bad weather. Post one finished job a week, always with a real photo and one clear next step.
Key takeaways
- Real job photos beat stock photos and generic tips.
- Name the town or neighborhood, never the street address.
- One post a week, every week, beats ten posts once.
- End every post with one action: call, book or message.
Posts that show the work
Homeowners can't judge a roof up close, so they judge you by the jobs they can see. These posts let your work do the selling.
- Before and after: the old roof next to the finished one, from the same angle.
- Tear-off to finish: three photos, one from each stage of the job.
- The problem up close: moss, curled shingles or a cracked vent boot, then the fix.
- Just finished in [town]: the finished house and its neighborhood, so the neighbors know who did it.
Posts that help homeowners
Useful posts get shared, and a shared post reaches people who have never heard of you.
- After the storm: three things to check from the ground (shingle pieces in the yard, dents on gutters and vents, granules at the downspouts).
- How long a roof lasts: roughly how many years common materials last, and the signs one is near the end.
- Moss and algae: why it holds water against the shingles, and when to call someone.
- Before winter: a reminder to check gutters, flashing and attic ventilation.
Posts that build trust
- A customer review, with their first name, their town and their OK to share it.
- Your crew on the job, with names, so people know who will be on their roof.
- Cleanup proof: the magnet sweep and the clean yard at the end of the day.
- Your warranty or inspection offer, in one plain sentence.
Where to post them
Post the same job everywhere your customers look: a short vertical video for Facebook, Instagram and TikTok, and a photo with a short caption on your Google Business Profile. Google posts help the people who are already searching for a roofer near them.
Keep captions short: what you did, where, and how to reach you. Leave the full address out, and ask the homeowner before you share photos of their home.
Make it a habit
The hard part isn't ideas, it's time. The easiest system is to take a before and an after photo on every job, from the same spot, and turn one job into a post each week. PostRoof does the video part for you: you upload the two photos and a note, and get a ready-to-post video with your logo.
Let us make the videos
Upload a before and an after, and PostRoof sends you a ready-to-post video with your logo. Built for roofers.
Questions
How often should a roofing company post on social media?
At least once a week, every week. Steady posting matters more than posting a lot at once.
What is the best social media post for a roofer?
A before and after of a real finished job, with the town named and one clear way to get in touch.
Should roofers post on TikTok?
Yes, if homeowners in your area use it. A short before and after video works on TikTok, Instagram and Facebook alike.
Can I post photos of a customer's house?
Ask first, and never show the street address or house number. Naming the town or neighborhood is enough.