What contractors should post on Google Business Profile
By the PostRoof team · Updated
Post your finished jobs on your Google Business Profile, with a real photo, the town, a short description of what you did and one button, like Call or Book. Add seasonal reminders and real offers between job posts, and post about once a week.
Key takeaways
- Your Google Business Profile is where local customers already look.
- Post real finished jobs with real photos.
- Name the service and the town in plain words.
- Add one action button to every post.
Why Google posts matter for contractors
When someone searches for a roofer, painter or landscaper near them, your Google Business Profile is often the first thing they see. Recent posts show you're active and show the kind of work you do, right where people are choosing who to call.
What to post
- Finished jobs: one photo, the service and the town ("New roof in Oak Hill, done in two days").
- Before and afters: the clearest proof of your work.
- Seasonal reminders: gutter checks before winter, exterior painting in spring, fall yard cleanups.
- Real offers: a free inspection, a spring booking window, an open slot next week.
- Updates: new services, new areas you cover, new crew members.
How to write a good post
- Start with the service and the town, in plain words.
- Keep it short: two or three sentences.
- Use a real photo from the job, never a stock photo.
- Pick one button: Call, Book or Learn more.
- Don't stuff in keywords. Write it the way you'd say it to a customer.
How often to post
About once a week is a steady, realistic pace for most contractors. A simple routine helps: every Friday, post the best finished job of the week. If you also post videos on Facebook, Instagram or TikTok, the same job can go everywhere with a short caption for each.
Let us make the videos
Upload a before and an after, and PostRoof sends you a ready-to-post video with your logo. Built for roofers, painters and landscapers.
Questions
Do Google Business Profile posts help contractors get calls?
They show searchers recent, real work and give them a button to call or book, right where they're choosing a contractor.
How often should contractors post on Google Business Profile?
About once a week is a steady pace. Consistency matters more than volume.
Can I post a video on Google Business Profile?
Yes, you can add photos and videos to your profile. Short videos of finished jobs work well.
